Shug is a predominantly hip-hop and R&B artist from West Seattle. He will release a single on Tuesday, July 16, “My Life,” which will be on a new album released this fall.
Seattle Refined: How long have you been writing/performing?
Shug: I discovered my passion for music in middle school, growing up in Federal Way. I was initially drawn to the creative aspects of hip-hop and R&B, genres that were popular among my friends, which I was able to incorporate into class projects for teachers who allowed it. I’ve been writing/recording/producing since I was 16, so about nine years now. I actually started by washing cars to pay for my first microphone and production software.
Tell us about the artistic process and the different stages that work into it.
I would say my creative process varies. It really depends on how I’m feeling. Some days it clicks, others it doesn’t, but it always ends up at my home studio. Although, my favorite thing to do is go to my local coffee shop, order an iced americano and make some beats that I can later write and record to.
Where does your inspiration come from? What artists have influenced you?
My inspiration comes from where I’m at in life. The mixtape I dropped last year, “I Don’t Need You,” is a journey of overcoming heartbreak and taking control of my life. Each track explores different aspects of love, loss, grief, denial and self-assurance. My favorite track, “Deep End,” emphasizes self-empowerment, growth during times of loss and gratitude towards blessings.
Now, I’m focused on personal growth and striving to be my best self, which I showcase in my latest track, “Progress,” and my upcoming album, “Smile.” I’m not sure what the future holds, but my music will always be a reflection of my authentic self.
What kind of genre is your music? What kinds of things do you write about?
I typically fit within hip-hop and R&B, but my taste in music is broad, which definitely impacts how I create. My music is a reflection of life experiences, influenced by different genres and sounds, while still embracing my love for traditional rap. J. Cole inspired me to start making music. His ability to evoke deep emotions through strong lyricism motivated me to provide that same therapy to others. I’ve always listened to hip-hop and R&B, but Cole made me realize that success in and out of music doesn’t require conforming to norms.
Do you have one song that means more to you or is extremely special to you?
One song of mine that stands out to me would have to be “Dance Floor.” It’s mainly about social anxiety and how I’ve let bad habits get in the way of what I know can bring true happiness. It’s also a song I fully produced with a creative drum and bass feel to it, which was out of my comfort zone at the time.
What experiences in your life have shaped your music?
It’s hard to narrow down because my music is such a culmination of experiences. One I would highlight is growing up with a single mom, which made me feel the need to help in any way possible. Because of this, I discovered a deep connection to my emotions, which has evolved into being a source of support for others. For me, music has always been an essential outlet for therapeutic expression. Through it, I aim to provide that same sense of connection and comfort to listeners who may feel isolated or need someone to relate to. I hope others can heal through my own healing.
If we want to hear more of your work, where should we go to find it? What about upcoming shows?
My music is available on all major platforms under “Shug Hzy.” My website is a great gateway to everything. And, of course, social media (mainly Instagram and TikTok).
What is next for you? Anything you’re working on right now that you’re really excited about?
Next, I’ll be dropping a few singles leading up to my album “Smile.” This is a project of my most heartfelt songs that I have cultivated over the past three years. It’s been a long process but I am excited to finally share it with the world!
The “Progress” music video is out on my YouTube page, and “Rumor Has It” was released on June 25. Both are on the project.
Lastly, how do you take your coffee? We ask everyone!
My go-to coffee order is a 16-oz quad shot of iced Americano from Uptown Espresso. Best coffee in West Seattle!
About ‘Artist of the Week’: This city is packed with artists we love to feature weekly on Seattle Refined! If you have a local artist in mind that you would like to see featured, let us know at hello@seattlerefined.com. And if you’re wondering just what constitutes art, that’s the beauty of it; it’s up to you! See all of our past Artists of the Week in our dedicated section.