The comedian worked with sculptor Emma Rodgers and people from the city to fix their hugs into clay as part of the installation.

Speaking to the BBC, Vegas said he was “immensely proud” and hoped the public would embrace the pieces.

Investment in the creative industries was “massively important”, he added, following a tough year for the pottery industry which saw historic firms Moorcroft and Royal Stafford call in administrators.

The comedian spoke of how he worked at tile manufacturer Johnson’s Tiles for a short time during a gap year and learnt about the “industrial side” to ceramics.

The firm announced it was also closing in 2024, citing costs which had become “unsustainable”.

According to Vegas, ceramics was an art form which had been “taken for granted”.

“There’s so much space in ceramics for everything, for exploration, and it’s a skill set that we just cannot afford to let go of,” he explained.

“It’s great to celebrate it but the celebration has to continue once this festival ends.”



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