Jhon and Rafael worked together closely throughout the whole project – Rafael was aware that whatever Jhon illustrated would need to be well animated, while also living within a “meticulous” layout. “Instead of the editorial and animation aspects being afterthoughts, we were all bouncing ideas off each other as the pencil hit the paper,” says Rafael. Together, they watched numerous videos of artisans at work, aiming to “distil” their movements. Importantly, each movement had to be subtle; Jhon and Rafael wanted the animation to be intriguing while avoiding anything “caricaturesque”, says Rafael.
The identity is rounded off with a Bureau Brut’s Droulers type, a modernised and elegant typewriter font. “This monospaced typeface exudes a remarkable personality, distinguished by its intricate ornamental flourishes,” says Iván. “These embellishments not only lend a touch of sophistication but also forge a compelling visual interplay, seamlessly juxtaposing the illustrations’ language.” The classic type acts as reference to the history that sits at the core of the identity, while its boldness complements and contrasts the fine, unembellished lines of Jhon’s hand.
The project is one that resonates with all the collaborators: a local identity brought to life by a local team. For Jhon especially, who recently moved back to Tenerife, it provided further space for reconnection. “It’s a remarkable feeling when you connect so deeply with a project,” he says. “While I always put my all into every piece of work, this one, in particular, resonated profoundly with me because it is intertwined with my homeland.”
