Who said visiting a museum had to be a solemn, silent experience? Today, art reinvents itself and breaks the mold: for the first time in Argentina, visitors will be able to explore some of the jewels of Madrid’s Prado Museum through Art Masters, a virtual reality journey that lets you step through the canvases and discover details invisible to the naked eye.

Las Meninas by Diego Velázquez, The Garden of Earthly Delights by Hieronymus Bosch, Witches’ Sabbath by Francisco de Goya, Venus and Adonis by Paolo Veronese, and The Sense of Sight by Rubens and Brueghel cease to be just paintings to become living worlds that breathe and move around you, inviting you to lose yourself in an unprecedented sensory experience, available starting September 4 at La Rural (Frers Pavilion).
Through groundbreaking multi-user virtual reality (MVR), this traveling exhibition fuses history, art, and cutting-edge technology to invite visitors to immerse themselves in some of the most iconic masterpieces of European art.
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And you won’t be traveling alone: Teo, a quirky virtual guide (a security guard on his last day of work), leads the way. With his help, visitors will step into usually restricted areas such as the restoration workshop or the guards’ room, embarking on a journey where each step opens the door to an emotional and visual universe within the paintings—almost as if each artwork were whispering its own secrets.

The painstaking fidelity of every artistic detail, combined with state-of-the-art technology, ensures not only a striking visual and educational experience but also transforms the visit into a deeply moving journey. Art and technology in perfect harmony for an experience that stirs emotions and leaves a lasting memory.
Tickets on sale here.